We've all seen them, the advertisements to shop for cars at "new car dealer invoice price" only to find out with a little checking that there was a wide variety of what that new car dealer invoice price really was. So what's up with buying cars on the Internet where the same offer is made? Well, for starters, the Internet offers a car dealer a chance to operate with less overhead than a traditional dealer, and therefore perhaps truly offer you the chance to buy a car at dealer price--real dealer price. After all, if there's no need for an army of sales executives, or a bay full of mechanics, or a staff of parts personnel, or a fleet of secretaries, why couldn't you make a profit selling cars at a lower price? Well, that's one of the advantages of an Internet approach. I'm not talking about regular dealerships that market through the Internet (because some do--they like to make a bigger profit as well), but other business ventures that sell by way of the World Wide Web. In addition, I'd recommend a new car extended warranty, and get your hands on a new car loan calculator so you know exactly what your payments will be before you start negotiating online.